If ignorant both of your enemy and yourself, you are certain to be in peril. – Sun Tzu
This saying is not inspirational in the motivational sense, but in that it can inspire you to find a solution to your problems. Knowing yourself is incredibly important in all walks of life – you need to know your limitations so that you can improve yourself and so that you do not bite off more than you can chew, and you need to know your strengths so that you can utilise them. This quote comes from The Art of War, Sun Tsu definitive guide to warfare that today is taken non literally to advise on all topics from love, to sport, to business. Knowing your ‘enemy’ is important in all these fields if you are to succeed. You need to research the market, research the opponent, research the target and this way you will have information on your side. Remember: knowledge is power.